Research and strategy, evidence and interpretation

Our Approach

Every project has different objectives, challenges and development stages. At Optimat, we don’t believe in applying standardised approaches to all projects. Instead we aim first to provide our clients with an understanding of our capabilities and methodologies and then develop a specific project strategy and plan that is appropriate and consistent with your position and market circumstances.

Optimat is best known for its qualitative and desk-based industrial research that can inform or validate business, economic and sustainable development strategies. However, the company also commands considerable experience providing a range of project management services, as well as carrying out large-scale quantitative research surveys.

Our capabilities encompass the following steps and stages to meet each client’s specific requirements:

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Steps and stages to meeting each client’s specific requirements.

  • Diagnostic Audits/Workshops
    • SWOT analysis
    • Life cycle analysis
    • Sustainability analysis
    • Network mapping
    • Process mapping
  • Secondary Research
    • Techno-market research
    • Competitor analysis
    • Benchmarking
  • Primary Research
    • Qualitative interviews
    • Quantitative surveys
    • Delphi surveys
    • Focus groups
  • Strategic Analysis and Strategy Development
    • PEST analysis
    • Stakeholder mapping
    • Multi-variable factor analysis
    • Opportunity mapping and prioritisation
    • Scenario planning
    • Technology foresight
  • Planning and Implementation
    • Investor-ready business plans
    • Business plan due diligence
    • Project management
    • Project mentoring
    • Project monitoring
    • Evaluation and impact assessment

These capabilities are underpinned by the company’s core strategic research and analytical expertise that is in turn based on leading edge marketing methods, the quality of our people, and our privileged access to a huge collection of national and global market reports.