Sustainable Business Growth

Promoting sustainable growth through innovation and market diversification

All businesses need to grow in order to survive while technology and changing market conditions challenge companies to reinvest and reposition. To grasp the new opportunities in a timely manner requires careful research, detailed analysis and informed decision making.

At Optimat we can help companies and public sector investors to minimise risks by helping them develop relevant, practical and sustainable market development strategies. Our range of research and strategy support services can help you identify new products and services for existing markets, as well as new markets for existing products and services. Our experienced consultants can then make suggestions regarding the most successful routes to exploitation.

Optimat’s skills in this area have been proven over a wide-range of market sectors and an expansive history of assignments.

Identifying, analysing and synthesising market trends

Whatever growth strategy you eventually embark upon, it is important that you adopt a strong, competitive position and that you continue to offer products and services that the market demands. Primary market research is key to ensuring that any new diversification opportunity or repositioning strategy is potentially viable, competitive and designed to meet the needs of your customers in your distinct target markets.

Optimat’s consultants combine rigorous academic and technical expertise with practical business knowledge and broad sector experience. They can therefore bring a range of leading-edge methodologies to each project, including:

  • SWOT and PEST Analysis
  • Diversification Mapping
  • Innovation Audits
  • Sustainable Business Review
  • Competitor Analysis
  • Business Growth Planning

Ultimately, it will be your growth strategy. For this reason, we prefer to work closely with our clients, taking you through every step of the process. This enables you to provide input and make decisions at key points and ensures that you have total ownership over research and strategy for ongoing development.

Broad sectoral experience

We carry out marketing, strategy development and business planning assignments for RTD organisations, technology businesses and traditional businesses that aspire to become more knowledge‐based.

Over the past twenty years have worked for a variety of companies ranging from new ventures with one employee to multinational organisations. We can support businesses in a wide range of sectors encompassing the following areas:

  • Advanced Materials (including Nanotechnology)
  • Biotechnology
  • Chemicals and Pharmaceuticals
  • Electronics and Photonics
  • Energy (including Renewables)
  • Engineering & Manufacturing Technologies
  • Environmental Products & Services
  • Food & Drink
  • ICT & Software
  • Low Carbon Technologies
  • Recycling and Waste Management

For further information or to discuss how we might assist your company you’re your sustainable growth strategy, please contact Optimat directly on +44 (0) 1355 272 800.